Why Are A’s, O’s and B’s Disappearing?


You may have noticed that letters are disappearing from brand logos all across the UK. The disappearance of A’s, O’s and B’s are part of the NHSBT’s latest campaign to highlight the need for more people to donate blood.

Watch the Missing Type Campaign video below:

Well known brands such as Lad Bible and Waterstones have all be removing letters from their logos to help raise awareness for the NHSBT, and our very own Chicago’s Stourbridge are getting involved too.

Why give blood?

Giving blood saves lives. The blood you give is a lifeline in an emergency and for people who need long-term treatments. Many people would not be alive today if donors had not generously given their blood.

Why we need you to give blood

We need over 6,000 blood donations every day to treat patients in need across England. Which is why there’s always a need for people to give blood. Each year we need approximately 200,000 new donors, as some donors can no longer give blood.

Most people between the ages of 17-65 are able to give blood.

Around half our current donors are over 45. That’s why we need more young people (over the age of 17) to start giving blood, so we can make sure we have enough blood in the future.

Find out who can give blood, and then book an appointment to give blood.

Blood groups and types needed now

We need more donors from all blood groups and types. We particularly need more people from Black, Asian and minority ethnic communities to give blood so that we have a supply of certain blood types.

Register as a blood donor and book an appointment to give blood and help someone in need today.

About blood

Blood has many different parts or components including red blood cells, plasma and platelets.

It is also classified into different blood groups and blood types. Find out why we need blood and how it is used.

If you would like to support the campaign, NHSBT hold over 23,000 blood donation sessions at more than 3,000 different venues each year. There are two types of donation venue where you can give blood – permanent blood donor centres and community-based venues.

Community-based venues

These are our most common type of blood donation venue and involve setting up a temporary blood donation centre within your local community.

These can take place in a number of locations – for example church halls, sports centres, mosques, football stadiums and hotels. Find your local blood donation venue and book an appointment.

We usually visit these venues 2 or 3 times per year, but this can be more often, depending on the number of local blood donors.

Permanent blood donor centres

We have 24 dedicated blood donation venues situated in towns and cities across England. Click on your nearest centre below for location information, features and to book an appointment.

register as a blood donor today.

And for donor centres in Scotland please see the links below:…/edinburgh-blood-donor…/…/dundee-blood-donor-centre/…/aberdeen-blood-donor-centre/